Cookie Policy — Minima

Your choices

When you first visit minimaby.co.uk we ask which categories of cookies you're happy with. Necessary cookies always run — the site can't function without them. Everything else is off unless you switch it on.

Necessary

Required for core site functionality — your cart, checkout, and staying signed in. These can't be turned off, because the site can't work without them.

Name	Purpose	Duration
`minima_cart`	Stores the contents of your shopping bag.	Until 10 minutes of inactivity, or you check out
`minima_session`	Keeps you signed in to your Minima account.	Ends when the browser closes, unless "Keep me logged in" is checked (then up to 7 days)
`minima_admin_session`	Admin dashboard authentication (Ava/staff only — not set for customers).	4 hours
`minima_cookie_consent`	Remembers your cookie preferences so we don't ask every visit.	Until you change your preferences
`minima_cart_updated_at`	Records when your bag was last changed, so it can be cleared after 10 minutes of inactivity.	10 minutes
`minima_wishlist_guest`	Stores wishlist items for guests who aren't signed in.	Until cleared

Analytics

Off by default. If enabled, Google Analytics helps us understand site traffic in aggregate — never anything that identifies you personally (no name, email, address, or order details are ever sent to Analytics).

Name	Provider	Purpose	Duration
`_ga`	Google Analytics	Distinguishes unique visitors.	Up to 2 years
`_ga_<container-id>`	Google Analytics	Persists session state for GA4.	Up to 2 years
`_gid`	Google Analytics	Distinguishes visitors for the current day.	24 hours

These are only ever set if you accept the Analytics category above, and only load after that choice is made — never before.

Marketing

Not currently used. This category exists in our preferences so we can add opt-in marketing tools in future without silently reclassifying anything — if that ever changes, this page will list exactly what's added.

More information

For how we handle your personal data more broadly, see our Privacy Policy. Questions about cookies specifically can be sent to ava.wooldridge@minimaby.co.uk.