Every thread tells a story. Every choice is intentional.
Circular alternatives have a positive impact on the world by saving precious resources. Reducing pressure on the environment, improving the security of the supply of raw materials will help tackle global challenges. We use recycled denim and cotton sourced from unwanted products and textile waste.
Our factories are UK-based, fully health checked, stable and produce just under 2% air pollution. All vehicles used to deliver products are fully electric. We are committed to shifting all facilities to 100% renewable energy with net-zero carbon emissions. No outsourcing. No compromises.
We believe passionately that ethical production should be the only form of production used within the fashion industry — and of course that clothing should not be made by children. All workers work in London, are paid equally, and there is zero child labour. Our working conditions are always at a high standard.
100% of all charity collections go directly to these causes
A dedicated women's mental health support centre providing counselling and psychotherapy services. Giving money to The Maya Centre means we can gather more research to find the root of diseases and problems women are suffering with and from today.
of collected donations donated
Women in Secure Hospitals (WISH) — providing mental health support and advocacy for women in secure settings. Every penny we collect together goes directly to helping women access the care they deserve.
of collected donations donated
Our packaging is made from 100% recycled materials and is fully recyclable. From our branded kraft paper bags for local pick-ups to our elegant white ribbon gift boxes — every package is designed to delight without harming the planet. Because the unboxing experience matters as much as the product inside.
Every step, considered
Workers treated fairly with respect
UK factory, recycled materials
Royal Mail or electric vehicles
Recycled plastic, all purchase types
Shared equally, sent to charities
100% recycled and sustainable
Minima actively monitors all factors affecting sustainable fashion — staying ahead of industry changes so we can always do better.